Makeup Activations Are Taking Over Yonge-Dundas Square This September

Who has time for the September blues when there is so much to look forward to? Fall is a fresh beginning for all of us to focus on reinventing ourselves, starting with new jobs, new opportunities and a new you. This September, beauty and makeup activations are taking over Yonge-Dundas Square. You’ll be able to stock up on your favourite brands to perfect that amazing fall look. 

Here are all of the deets for the beauty and makeup activations happening in Yonge-Dundas Square this September.

Sephora Takeover

When: September 4 - 8 from 11am – 9pm

It’s the biggest beauty event of the year, and you’re invited! On September 4th, step inside a very Sephora wonderland complete with an interactive fun house filled with visual surprises, interactive instalments and collaborative artworks, perfect for an Instagram-worthy experience. 

There will also be a makeover carousel, facials, sweet treats, photo-ops, games, surprises and more, before leaving with a $10 Sephora gift card for your next purchase.

The Sephora Takeover will also feature stations from your favourite brands, like Perfect Brows with Anastasia Beverly Hills, Dry hair styling services with Ouai Haircare, Complexion Perfection with Dior and Relaxing Skincare Rituals with Fresh. 

Free to enter and participate at all the stations!

 *Minimum purchase of $30 in store required to redeem gift card. Certain conditions will apply. Visit event for details.  


First Aid Beauty Celebrating 10 Years of FAB

When: September 12-13 from 11am - 7pm

Celebrate 10 years of Feeling FAB at Yonge-Dundas Square! First Aid Beauty is turning 10 years old and bringing the party to Toronto! Join First Aid Beauty in the Square with complimentary samples and limited edition best sellers to snag before they’re gone. The day will include Instagram-worthy interactive activations, free samples and so much more. 

Afterwards, head to Sephora inside Toronto Eaton Centre for a personalized consultation and FAB mini facial. 

Visit their website to find out more at:


So this September, prioritize you and treat yourself to some amazing deals, prizes and experiences all for free! YDS clients put on incredible free events throughout the year featuring Toronto’s best in culture, music, beauty, movies and more. Visit our events page for all the excitement this Fall.


Rachel Manson is a Toronto based writer and comedian. She previously wrote for NOW Magazine Toronto’s Sex and Love column, and is currently writing for production companies in Toronto and Los Angeles. She was also chosen for the Women On Screen Incubator out of VICE Toronto, and her play is currently running at the InspiraTO Festival at Alumnae theatre.


Rachel Manson