The City of Toronto’s Official Plan sets out the vision for a vibrant, competitive, safe and livable downtown. In 1996, the Yonge Street Regeneration Project was initiated by a partnership between the Yonge Street Business and Residents Association and the City of Toronto. At the heart of the city, the area surrounding Yonge and Dundas was targeted for significant improvements.
The objectives of the Yonge Street Regeneration Project were to create a renewed sense of place, attract additional retail and entertainment development to the area and to improve its appearance and safety. The center-piece of the Regeneration Project was the creation of a new public space at the southeast corner of Yonge and Dundas Streets.
In 1998, the City of Toronto launched a competition to design Yonge-Dundas Square and the Toronto firm Brown + Storey Architects was selected to design the new public space.
Yonge-Dundas Square was created as a unique focal point of the area, and designated for use as a public open space and event venue that can accommodate events of various sizes. A wide range of activities - community celebrations, theatrical events, concerts, receptions, promotions - would appeal to residents and tourists alike and showcase local businesses.
A unique aspect of the Square is that it is not operated like other Civic Squares in the city. City Council decided to install a Board of Management to operate Yonge-Dundas Square as a business venture. The first Board of Management for the Square was appointed in 2001.
Yonge-Dundas Square was opened to the public in November 2002 with a sneak preview of one of the Square’s key design elements in motion. Twenty fountains, a spectacle of water and light, set the stage at Yonge-Dundas Square. The preview was the first opportunity for the public to see the Square come alive before its official opening in 2003.
In 2017, Yonge-Dundas Square embarked on a new partnership with OUTFRONT Media to provide new permanent digital signage and technologies on the Square. This marked the first major capital investment in the space since it’s construction, and the first public-private partnership of its kind in Canada.
Yonge-Dundas Square Board of Management is an agency of the City of Toronto.
Daily Intersection traffic (source: Branded Cities, 2016)
Dundas Station Platform Usage Count (source: TTC, 2015)
Event Specific Attendance, 2017
Total Annual Venue Circulation (source: Clear Channel Outdoor, 2003)
Demographics (source: Cadillac Fairview 2001 Intercept study – Toronto Eaton Centre)
A volunteer Board of Management appointed by Toronto City Council operates the Square. Members include local business and community leaders and City of Toronto representatives:
Councillor for Ward 27 – Toronto Centre-Rosedale
Councillor Kristyn Wong-Tam
Downtown Yonge Business Improvement Area
Member of a Residents’ Association (McGill-Granby Village)
Jan Mollenhauer (Chair)
One member nominated by the Toronto Parking Authority, who shall be a staff member acting in an ex officio capacity:
Pat Lanni, Senior Engineer Toronto Parking Authority
Three staff members including one employee of the Police Services Board and two City staff, who shall all be ex officio members without a vote:
Antoanela Culcearu, Facilities Manager City Hall
Mike Major, Manager, Business Improvement Areas
Staff Sgt Matt Moyer, Toronto Police Services
UPCOMING BOARD OF MANAGEMENT MEETINGS
Thursday March 22nd 2018 – 9:00-11:00, Arts and Letters Club
Thursday May 3rd 2018 – 9:00-11:00, Toronto City Hall, Committee Room #3
Thursday June 21st 2018 – 9:00-11:00, Toronto City Hall, Committee Room #3
Thursday September 6th 2018 – 9:00-11:00, Toronto City Hall, Committee Room #4
Thursday October 18th 2018 – 9:00-11:00, Arts and Letters Club, 14 Elm Street, Toronto
Thursday December 6th 2018 – 9:00-11:00, Toronto City Hall, Committee Room #4
For more information about these meetings, please email firstname.lastname@example.org.