Categories: Special Events and Festivals
A joyride is not simply about the destination. It is about the experience that occurs as you travel from A to beyond. The sights witnessed when making a wrong turn in the direction towards uncharted adventure. The scents that fill your car with every open window. And the pit stops along the way, where you fuel up and restart your excitement. That’s the joy of the joyride. A journey less about the destination, and more about the moments that mark the map along the way.
Glade will create a disruptive experience for millennials downtown Toronto at the bustling Yonge-Dundas Square from November 10th-12th, with a nostalgic-inspired Glade gas station. The pop-up pit-stop will offer consumers passing by with an interactive and fun multi-sensorial experience. Each car will represent one of the four Glade scents that will provide consumers with a different sensory experience per car and a great photo-opp they can share socially. Those that participate in the Glade sensory experience will be provided with various giveaways.